Brand promotion can be done through various channels including social media. When browsing on social media, you can find meme funny content. Content (with simple pictures and words) makes you laugh when you see it. There are a lot of them and you can see them anywhere. Because of its popularity, there are several meme maker accounts that are spread on social media such as 9GAG.
Even though it is widely scattered, people do not know the definition and origin of the meme itself. According to the Merriam-Webster Dictionary, a meme is an idea, attitude, and style that is spread from one person to another in a culture. The meme was originally introduced by a biologist and ethologist named Richard Dawkins in 1970. According to Richard, memes are something that is popular and known by many people. As it grew, memes became a promotional medium for businesses. Business promotion activities using memes are called meme-jacking or meme-advertising. The meme is believed to be one of the mediums that have a big influence on business. How big is the influence in business promotion?
According to a report from GWI in 2019, the average person spends 2 hours and 22 minutes on social media. Brands use high levels of social media use to promote their products. There are various types of content to choose from, such as comics, photos, videos, and more. However, memes are still chosen as a business medium. Here are the reasons why memes remain popular and are used as a medium for business promotion.
Loved by many people
Richard Dawkins added that memes are closely related to events that occur in society. Because of this, memes can quickly become popular and liked.
Just for fun
Memes can please everyone from creators and connoisseurs. Through memes, a message can easily be conveyed to the audience. Because of this, memes can reach large numbers of people easily.
Easy to make
Memes are easy to make because all you need to do is browse the image you want and include the words. Plus, you can use the same popular memes to make them easier for people to recognize.